Niche: The Missing Middle and Why Business Needs to Specialise to Survive

実践ビジネス英語
2013/05/09 
Rental Generation (2)
レンタル世代
 
Lyons says a growing number of people are renting certain items instead of buying them, including his sister Jane, who rents toys for her children. He says she does so to help keep her house tidy and because her kids quickly become bored with their toys.
Nissen says more and more companies are entering the specialized rental market as the United States has entered the age of collaborative consumption.

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